Multidisciplinary visual designer · Tel Aviv
MorLiberman
Building bold identities, campaigns and digital experiences across brand, marketing and space.
Explore selected work ↓
Brand identity
✦Marketing design
✦UX/UI
✦Spatial concepts
Selected work · 2024—2026
Five projects.
One sharp point of view.
A focused mix of self-initiated concepts and commercial work. Open each project to see the thinking and full visual system.
01REINA
Brand identity · Packaging · Digital
Self-initiated concept
REINA
Brand identity · Packaging · Digital
The project
A skincare brand designed to feel expressive, credible and impossible to scroll past.
REINA is a self-initiated brand concept built as a complete visual world rather than a single logo. The system stretches from naming and identity to packaging, product imagery and a digital launch experience, using tall typography and product-specific colour to keep every touchpoint connected.
02Original Pancake House
Marketing · Social · Print
Commercial workAlways on.
Always hungry.Campaigns, menus and content built for a living restaurant brand.
Original Pancake House
Marketing · Social · Print
Always hungry.
Campaigns, menus and content built for a living restaurant brand.
The project
An everyday marketing system that can move from a new offer to a full menu without losing the brand.
Ongoing design for Original Pancake House across social media, seasonal campaigns, menus, print and in-store communication. The work balances speed and consistency, translating a familiar restaurant identity into bold layouts that stay readable, recognisable and adaptable across formats.
03ART by alo
Spatial design · Brand experience
Academic concept
ART by alo
Spatial design · Brand experience
The project
Alo Yoga reimagined as a sensory hospitality experience.
Created for the From Label to Table studio, ART by alo translates a wellness brand into a 140–180 sqm restaurant concept. The project connects a new identity with planning, material language, lighting and interactive moments to make the brand feel physical, calm and memorable.
04Toyota Share
UX/UI · Mobile product
Product conceptSHARE
Toyota Share
UX/UI · Mobile product
The project
A clearer path from finding a nearby car to managing an active rental.
A mobile car-sharing concept that organises search, filters, vehicle details, pricing and rental status into one consistent flow. The interface uses Toyota red as a focused action colour against a dark, map-led system designed for quick decisions on the move.
05De Patisserie
AI art direction · Retail concept
Concept exploration
Retail conceptWarm restraint,
European detail.
De Patisserie
AI art direction · Retail concept
European detail.
The project
A premium patisserie language shaped through material, light and AI-assisted art direction.
A retail concept exploring how a European patisserie could feel elevated without becoming cold. Arched geometry, warm wood, brushed brass and pale stone create a repeatable visual language for storefront, counter, seating and signage.
Additional commercial work
Campaigns made for real formats and fast-moving channels.
Based in Tel Aviv · Working across disciplinesAbout
I connect brand thinking with digital and spatial design.
I'm a multidisciplinary visual designer with a B.Des in Interior Design & Visual Communication. My strength is turning one clear concept into a coherent visual system across formats.
Experience
Argentaro Agency · Visual Designer
Original Pancake House · Marketing & Design
Positive Apps · UX/UI Designer
Klein Studio · Interior Design
Capabilities
Brand identity · Art direction · Marketing design
Digital & web · UX/UI · Motion
Packaging · Spatial design · AI workflows
Available for selected opportunities